Market research for pre-launch innovation:
“Market research is an essential component of any business’s growth journey, and various types of market research are conducted and used by different constituents,” Sofija Ostojic, Principal at Sumeru Equity Partners explained during this podcast episode.
“The podcast’s focus is specific to what we refer to as pre-launch. This covers the early stages of the innovation lifecycle. This includes idea screening, concept development, and testing for both ads and new product development, consumer research projects, and many enterprise use cases.
“By leveraging market research software, companies can gain valuable insights into their target audience, refine their marketing strategies, and optimize the product offerings. This ultimately leads to strategic growth and scalability.”
Learn more about pre-launch market research: