“Product stickiness is the tendency of users to keep returning to a product that they find engaging and valuable,” Sumeru Equity Managing Director Rupen Patel explained.
“Customers make sticky products a part of their everyday lives, using them more often. Users renew subscriptions for sticky products regularly. They display customer loyalty to sticky products.”
Product stickiness is integral to the growth of your SaaS products in three key ways:
- Customer retention
- Account expansion
- Lifetime value
How to Calculate Product Stickiness:
- Product stickiness = daily active users (DAUs) / monthly active users (MAUs)
- For example, if your SaaS product sees 5,000 active users per day and 10,000 active users each month, the product’s stickiness rate would be 50%:
- 5,000/10,000 = 0.5
Learn more about product stickiness: How product stickiness is calculated and best practices for creating sticky products