“Sales engagement platforms are critical as organizations scale. The challenges of managing a sales department within the confines of Excel or Google Docs become increasingly apparent as your business grows.
“Without the timely implementation of suitable systems and reporting mechanisms, chaos can quickly ensue, leading to a lengthy process of restoring order. Most importantly, once you are behind, it becomes harder to make proactive strategic business decisions to optimize growth based on key metrics like quota achievement, average sales cycle, deal size, contract length, pipeline coverage, magic number, etc.
“Listed below is a comprehensive list of sales engagement platforms to consider. While there are many vendors in each category, the purpose of this list is to provide direction on the types of platforms. You decide which vendor is best for your organization. Many of them also have overlaps in capabilities.”
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