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Criteria Corp, backed by Sumeru Equity Partners, Acquires Revelian, the Leader in Game-Based Assessments

Acquisition extends global reach and adds emotional intelligence and game-based assessments to portfolio of pre-employment analytics

LOS ANGELES, CA — March 3, 2020 — Los Angeles-based Criteria Corp, a market-leading SaaS-based employment analytics platform, announced today that it has acquired Australia-based Revelian, a leader in the field of emotional intelligence and game-based assessments. The acquisition follows a significant growth investment in Criteria from Sumeru Equity Partners (“SEP”) in 2019 and marks a continued acceleration in global go-to-market and product investment. Terms of the deal were not disclosed.

With over 20 million assessments administered globally, Criteria currently offers scientifically validated assessments across multiple dimensions including aptitude, personality and skills. The acquisition of Revelian will add emotional intelligence testing to its portfolio as well as accelerate its expansion into game-based assessments.

“We were drawn to Revelian because strong science is in their DNA, and they have long been the leader in emotional intelligence and game-based assessments,” said Josh Millet, founder and CEO of Criteria Corp. “The addition of Revelian aligns with our mission of offering the most comprehensive and multidimensional assessment portfolio on the market today. While we are very pleased to bring innovative assessments like Emotify to our customer base, what’s really exciting is the opportunity to combine forces and accelerate assessment development and innovation.”

The acquisition further enhances Criteria’s enterprise-grade assessment platform and better positions the combined company to best serve its customers through a market-leading assessment portfolio and expanded product and service offerings.

“This is such an exciting next chapter for Revelian,” said Cherie Curtis, CEO of Revelian. “Our new relationship with Criteria extends the global reach of our unique game-based assessments and extends the product range available to our clients. The natural synergy of our cultures and talents provides an exciting opportunity for future growth and innovation.”

“People and talent have always been among the most critical assets for any organization, and the ability to leverage more data and more science to enhance the People function creates massive opportunities for our customers,” said Kevin Cheng, Vice President at SEP and Board Director at Criteria Corp. “We are thrilled to partner with and support the strategic combination of Criteria and Revelian, which empowers our current and future customers with unparalleled product breadth and award-winning customer service on a global scale.”

Criteria will continue to operate Revelian offices, expanding its international presence. The new combined company will have over 4,500 clients in over 60 countries worldwide.

About Criteria Corp

Founded in 2006, Criteria Corp is a leading pre-employment testing company with a simple goal: to help you make better hiring decisions. We believe every organization’s greatest asset is their employees, which is why we’ve built a user-friendly, cost-effective platform, HireSelect, to help you attract, assess, and hire the best employees for your team. Our scientifically validated aptitude, personality, and skills tests have been administered more than 15 million times and give organizations of all sizes the data-driven tools they need to hire smarter and more efficiently.

As a company focused on hiring and building great teams, Criteria has been featured on the Inc. 5000’s list of fastest growing private companies in the U.S. for the last five years, and has been recognized as a Best Place to Work by Inc. and Built in LA.

About Revelian

Revelian is a market leader in psychometric assessment development with a strong history of innovation, most recently demonstrated with game-based assessments for recruitment. With a broad range of pre-hire assessments, more than 500,000 individuals complete Revelian assessments annually, for roles with more than 2,000 employers globally. Clients include a number of Fortune 500 organizations and large government agencies.

About Sumeru Equity Partners

Sumeru Equity Partners is a technology-focused private equity firm that invests in middle market companies across software, technology-enabled services and hardware. The firm employs a growth-oriented partnership model with technology companies and typically invests $25-200 million per transaction. The firm was founded in 2014 by an experienced team from Silver Lake Sumeru, a private equity fund started in 2007 within Silver Lake. Sumeru Equity Partners utilizes extensive operating and investment experience in partnership with management teams to drive company growth and build strategic value. For more information please visit

Media Contact:
Kristin Grossi
[email protected]

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