Firstup is the leading enterprise software provider of workforce communications.


Sumeru Equity Partners Fund III

Investment Date

July 2020



SEP Contacts

  • John Brennan
  • Mark Haller
  • George Kadifa
  • Jack McCabe
  • Jialin Zhang


SocialChorus is a digital employee experience platform which by using our powerful orchestration engine, we bring personalized information and systems access to every employee where they are—on any endpoint or device, in any language, anywhere in the world. Whether they’re wired, mobile, frontline, distributed, or essential, FirstUp gives employees what they need to do their jobs efficiently, and companies what they need to achieve agility. That’s how we help enterprise customers like Amazon, ABInBev, Ford, and GSK continue to transform their businesses.

Our overnight success took over a decade to achieve and included all the accouterments of a technology company growing up in Silicon Valley. At the core, our success is due to the collective focus of our people in becoming the leader in workforce communications and setting us up for future growth. We earned exceptional revenue growth and achieved an enviable unit of economics by offering software and services to the largest employers in the world. Today, we deliver communications to millions of workers globally, a 300% growth in the past 12 months.

“SEP’s investment in SocialChorus marked a significant milestone for the company and vision. We are excited about our partnership with SEP as they have shared their experiences, resources, and guidance that will allow our company to consistently grow, scale, and further our market-leading position.”