Smita Vasudev

Operating Principal

Smita Vasudev is an Operating Principal focused on go-to-market acceleration of the firm’s investments through improvements in pricing, product management, sales and marketing, and customer success. She has over a decade of operations, go-to-market, and pricing & packaging experience. Smita joined Sumeru Equity Partners in 2020.

Prior to joining SEP, Smita led the monetization strategy for multiple products in the Salesforce portfolio, where she drove value-based pricing strategies to help launch new products and features, integrate acquisitions and optimize existing product lines.

Earlier in her career, Smita managed demand forecasting and supply planning for the iPhone and accessories at Apple. Smita began her career in consulting at Deloitte, where she focused on operations and supply chain projects across a variety of industries including construction & mining, microprocessor manufacturing, and branded foods



  • University of Illinois at Urbana-Champaign, B.S. in Accountancy, B.S. in Finance, honors

  • University of Chicago, Booth School of Business, M.B.A.

Assistant Information

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