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Cracking the Code: Achieving Product Market Fit

Without product market fit, you can’t scale. But that doesn’t mean you need to scrap everything and return to the drawing board — sometimes, you need to shift markets.

Jason Babcoke, Managing Director at Sumeru Equity Partners speaks with Garin Hess, Founder and CEO at Consensus about how entrepreneurs can navigate finding Product Market Fit, whether it requires adapting the product, strategies and approaches themselves, shifting markets entirely, or a little bit of both. Ultimately, the right fit is sustainable and scalable, providing mutual benefit.

Product Market Fit with Jason Babcoke and Garin Hess of Consensus Software

Join us as we discuss:

  • What Product Market Fit is and how to know when you’ve achieved it
  • Sales Enablement vs. Buyer Enablement
  • Accelerating the buyer experience for rapid growth

What is Product Market Fit?

“Product market fit refers to the degree to which a product effectively solves the pain points and meets the needs of a specific target customer segment,” Jason Babcoke said during this episode.

“Product market fit is critical for a scaling business because it determines whether there is a viable market for the product and if customers are willing to pay for it.

“When a product achieves product market fit, it means that it has found a group of customers who are willing to pay for the solution and are satisfied with the product value proposition.

Product market fit results in increased retention, customer loyalty, and positive word of mouth, which are essential for growing a successful SAAS business.”

Looking to learn more about how Sumeru can help you scale your business? Connect with us at [email protected].